Encasing the space is a wall of steel frame panels covered in white vinyl. This wall also separates each space into an individual section, with each having a purpose of displaying a series of Samsung products.
The space was divided into the sections that follow; fridge appliances, home and living, TV & lounge, washing and dryers, the show kitchen, and the terrace.
Each section had an array of displays and logos to compliment the appliances that were shown. Some of the displays included; illuminated logos and lighting, specialised stands, a fake outdoor setting for the terrace section, and seating for the show kitchen. The show kitchen also included an AV unit for the chef to clearly demonstrate his food presentation to the audience.
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