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Lexus
Fieldays

The build for the Lexus Fieldays showroom incorporated existing D22 assets and new bespoke built features.

Lexus required a premium showroom to match the premium specs of their cars.

These assets were blended seamlessly to help keep Lexus’ presence cost efficient, on brand and eye catching to patrons of the Fieldays event.

DATE

MAY 2018

CLIENT

SPUR, LEXUS NEW ZEALAND

EXPERTISE

CUSTOM DESIGN & FABRICATION, EXHIBITION

D22’s existing clear walled containers worked perfectly for the Lexus site.

By featuring Lexus’ cars in these containers, they were presented as a premium and desirable vehicle.

With the barrier of the clear acrylic walls patrons were encouraged to enter the site to get a closer look at the cars, allowing Lexus to connect with people who were genuinely interested in their vehicles.

To meet the premium look of Lexus, we wanted to disguise the marquee to stand out in the marquee dominated Fieldays sites.

Constructing a branded façade on top of the containers we were able to elevate Lexus’ brand presence and make their site as distinct as their luxury vehicles.

CARS ARE THE HERO

Ensuring that Lexus was the hero was facilitated with bold branding, and key placement of vehicle both inside and out.

The interior space of the Lexus showroom was decorated with hanging feature pieces, further distracting from the marquee structure.

Partnering with Nespresso a coffee area was used to help retain the patronage of visitors in order to keep them engaged with the Lexus brand.