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PHILIP
MORRIS

PMI approached D22 to design and create a point of sale stand to help promote their reduced risk product the IQOS. The custom built display stands were rolled out across the country with various specifications to fit in with the different types of retailers.

In the busy vaping market PMI wanted to create a countertop display to ensure that consumers would see their product and help to inform them about the reduced risk benefits of the IQOS.

DATE

JULY 2019

CLIENT

PHILIP MORRIS INTERNATIONAL

EXPERTISE

CUSTOM DESIGN AND
FABRICATION, NATIONWIDE ROLL-OUT

The IQOS point of sale stand was a nationwide roll out of hundreds of units to displayed at vaping stores, convenience stores and gas stations.

D22 facilitated this roll out managing the design, production and logistics of the roll out. As a diversion from our typical work the D22 team was excited to tackle the production of these stands with a nationwide presence.

D22 offers assistance in all facets of brand presence. Designing the stand required our design team to take inspiration from other international IQOS point of sale builds and help cater to the scale desired point of sale locations while still having the premium IQOS vape presented as the focus of the stand.

With hundreds of these stands across the country, D22 was able to help PMI attain a strong retail presence in the New Zealand Market and ensure consumers were informed of the reduced risk of the IQOS when at the point of purchase.