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Samsung
Beyond

The Samsung beyond set-up was a collaborative effort between D22, Copper and Samsung. The set-up was a custom built stand tailored to the new products Samsung had to present.

The launch of the S10 brought along with it a range of new features to the Samsung mobiles.

The pop-up stand brought awareness to these new features allowing consumers to get hands on with the new phone and experience the capabilities of the phone directly.

DATE

MAY 2018

CLIENT

SAMSUNG CONSUMER ELECTRONICS NEW ZEALAND

EXPERTISE

CUSTOM DESIGN & FABRICATION, EXHIBITION

Utilising the backside of the stand the new Samsung 82” 8K TV was also shown off, allowing the space to present the new features of both their mobile and TV ranges.

TWO SIDES OF THE COIN

Utilising the additional space, D22 facilitated the launch of two of Samsungs high end products. Keeping the brand relationship between the products helped to encourage the Samsung electronic eco-system.

D22 produced four plinths which were designed to show off a new feature each, allowing consumers to contextualise the phones capabilities through experience.

The centre piece of the stand presented the new camera cluster for the S10.

Here at D22 we love to create experiential spaces for consumers to engage with brands and their products.

This space allowed us to really give the public a one of a kind mobile experience and show off what Samsung’s flagship phones are capable of.