{"id":854,"date":"2020-03-27T22:53:40","date_gmt":"2020-03-27T09:53:40","guid":{"rendered":"https:\/\/division22.co.nz\/?page_id=854"},"modified":"2020-09-25T23:06:57","modified_gmt":"2020-09-25T11:06:57","slug":"samsung","status":"publish","type":"page","link":"https:\/\/division22.co.nz\/work\/samsung\/","title":{"rendered":"Samsung Beyond"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;hero&#8221; module_class=&#8221;lines-overlay portfolio-piece&#8221; _builder_version=&#8221;4.4.2&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.3.4&#8243;][et_pb_text module_class=&#8221;slow-bg&#8221; _builder_version=&#8221;4.4.1&#8243;]<\/p>\n<h1>\nSamsung<br \/>\nBeyond<\/h1>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.4.1&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  #hero {<!-- [et_pb_line_break_holder] -->    padding-top: 22%!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  #hero h1 {<!-- [et_pb_line_break_holder] -->    font-size: 19vw;<!-- [et_pb_line_break_holder] -->    line-height: 0.9em;<!-- [et_pb_line_break_holder] -->    color: #E10601;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    left: -1%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .intro p {<!-- [et_pb_line_break_holder] -->    font-family: Roag Bold !important;<!-- [et_pb_line_break_holder] -->    font-size: 30px;<!-- [et_pb_line_break_holder] -->    color: rgb(17, 25, 32);<!-- [et_pb_line_break_holder] -->    line-height: 1.2em;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .project-details {<!-- [et_pb_line_break_holder] -->    padding-left: 33.33%;<!-- [et_pb_line_break_holder] -->position: absolute;<!-- [et_pb_line_break_holder] -->bottom: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .project-details p {<!-- [et_pb_line_break_holder] -->    font-family: Roag Black !important;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    text-transform: uppercase;<!-- [et_pb_line_break_holder] -->    color: rgb(17, 25, 32);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .project-details h3 {<!-- [et_pb_line_break_holder] -->    font-size: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .halfway-text p {<!-- [et_pb_line_break_holder] -->    font-family: Roag Bold !important;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    color: rgb(17, 25, 32);<!-- [et_pb_line_break_holder] -->    line-height: 1.2em;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;lines-overlay portfolio-description&#8221; _builder_version=&#8221;4.4.2&#8243; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.4&#8243;][et_pb_text module_class=&#8221;slow-text h2-big intro&#8221; _builder_version=&#8221;4.6.1&#8243; header_2_font_size=&#8221;78px&#8221;]<\/p>\n<p>The Samsung beyond set-up was a collaborative effort between D22, Copper and Samsung. The set-up was a custom built stand tailored to the new products Samsung had to present.<\/p>\n<p>The launch of the S10 brought along with it a range of new features to the Samsung mobiles.<\/p>\n<p>The pop-up stand brought awareness to these new features allowing consumers to get hands on with the new phone and experience the capabilities of the phone directly.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.4&#8243;][et_pb_text module_class=&#8221;project-details&#8221; _builder_version=&#8221;4.6.1&#8243; custom_padding=&#8221;||||false|false&#8221;]<\/p>\n<h3>DATE<\/h3>\n<p>MAY 2018<\/p>\n<h3>CLIENT<\/h3>\n<p>SAMSUNG CONSUMER ELECTRONICS NEW ZEALAND<\/p>\n<h3>EXPERTISE<\/h3>\n<p>CUSTOM DESIGN &#038; FABRICATION, EXHIBITION<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;lines-overlay portfolio-images&#8221; _builder_version=&#8221;4.4.2&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_image src=&#8221;https:\/\/division22.co.nz\/wp-content\/uploads\/2020\/03\/SAMSUNG01-1.jpg&#8221; force_fullwidth=&#8221;on&#8221; module_class=&#8221;slow-reveal&#8221; _builder_version=&#8221;4.6.1&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;slow-reveal reverse-columns-mobile&#8221; _builder_version=&#8221;4.6.1&#8243;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_image src=&#8221;https:\/\/division22.co.nz\/wp-content\/uploads\/2020\/09\/image-002-2.jpg&#8221; title_text=&#8221;image&#8211;002&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text module_class=&#8221;h2-big intro&#8221; _builder_version=&#8221;4.6.1&#8243; header_2_font_size=&#8221;78px&#8221; custom_padding=&#8221;|||40px|false|false&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Utilising the backside of the stand the new Samsung 82\u201d 8K TV was also shown off, allowing the space to present the new features of both their mobile and TV ranges.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.4.2&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_image src=&#8221;https:\/\/division22.co.nz\/wp-content\/uploads\/2020\/09\/image-000-3.jpg&#8221; title_text=&#8221;image&#8211;000&#8243; force_fullwidth=&#8221;on&#8221; module_class=&#8221;slow-reveal&#8221; _builder_version=&#8221;4.6.1&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;20px||20px||true|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; header_2_font_size=&#8221;60px&#8221;]<\/p>\n<h2>TWO SIDES OF THE COIN<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text module_class=&#8221;halfway-text&#8221; _builder_version=&#8221;4.6.1&#8243;]<\/p>\n<p>Utilising the additional space, D22 facilitated the launch of two of Samsungs high end products. Keeping the brand relationship between the products helped to encourage the Samsung electronic eco-system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_image src=&#8221;https:\/\/division22.co.nz\/wp-content\/uploads\/2020\/09\/image-003-4.jpg&#8221; title_text=&#8221;image&#8211;003&#8243; force_fullwidth=&#8221;on&#8221; module_class=&#8221;slow-reveal&#8221; _builder_version=&#8221;4.6.1&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;slow-reveal reverse-columns-mobile&#8221; _builder_version=&#8221;4.6.1&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_image src=&#8221;https:\/\/division22.co.nz\/wp-content\/uploads\/2020\/09\/image-002-2.jpg&#8221; title_text=&#8221;image&#8211;002&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text module_class=&#8221;h2-big intro&#8221; _builder_version=&#8221;4.6.1&#8243; header_2_font_size=&#8221;78px&#8221; custom_padding=&#8221;|||40px|false|false&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>D22 produced four plinths which were designed to show off a new feature each, allowing consumers to contextualise the phones capabilities through experience.<\/p>\n<p>The centre piece of the stand presented the new camera cluster for the S10.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; 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width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;left&#8221; module_alignment_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.3.4&#8243; custom_padding=&#8221;50px||||false|false&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.4&#8243;][et_pb_text module_id=&#8221;footer-nav&#8221; _builder_version=&#8221;4.6.1&#8243; header_3_font_size=&#8221;36px&#8221;]<\/p>\n<h3><a href=\"\/about\">About<\/a><\/h3>\n<h3><a href=\"\/work\">Work<\/a><\/h3>\n<h3><a href=\"\/expertise\">Expertise<\/a><\/h3>\n<h3><a href=\"\/blog\">Blog<\/a><\/h3>\n<h3><a href=\"\/contact\">Contact<\/a><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.4&#8243;][et_pb_text module_class=&#8221;footer-contact&#8221; 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The set-up was a custom built stand tailored to the new products Samsung had to present. The launch of the S10 brought along with it a range of new features to the Samsung mobiles. The pop-up stand brought awareness to these [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":710,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/division22.co.nz\/wp-json\/wp\/v2\/pages\/854"}],"collection":[{"href":"https:\/\/division22.co.nz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/division22.co.nz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/division22.co.nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/division22.co.nz\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":5,"href":"https:\/\/division22.co.nz\/wp-json\/wp\/v2\/pages\/854\/revisions"}],"predecessor-version":[{"id":1739,"href":"https:\/\/division22.co.nz\/wp-json\/wp\/v2\/pages\/854\/revisions\/1739"}],"up":[{"embeddable":true,"href":"https:\/\/division22.co.nz\/wp-json\/wp\/v2\/pages\/710"}],"wp:attachment":[{"href":"https:\/\/division22.co.nz\/wp-json\/wp\/v2\/media?parent=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}